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Analysing JD.com’s moves into retail space

Analysing JD.com’s moves into retail space

[ad_1] The move by ecommerce platform JD to penetrate rural China through physical stores is a fascinating one. For those who missed it, JD announced in March it plans to open 10,000 home appliance stores across China via a franchise…

branding

The 6 Biggest Branding Errors Most Startups Make

Branding is an imperative central foundation to any marketing strategy. Serving as the aggregate component of your company identity, your brand is often responsible for formulating first impressions, building familiarity in the public, growing your reputation, and ultimately, securing the…

The 7 Stages Of Branding

The 7 Stages Of Branding

Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about branding. He talked how his company is more focused on building the brand and retaining the loyalty of customers than actual…

SEO – Back To Basics

SEO – Back To Basics

[ad_1] Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords.Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you…

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