Digital Marketing Blog | LMWS.asia - Malaysia | Indonesia

CCTV’s Muji claims denounced by Shanghai Quarantine Bureau | Marketing

[ad_1] The Shanghai Entry-Exit Inspection and Quarantine Bureau has said that, contrary to a report by CCTV, Muji did not import any food products from radiation areas in Japan. After a CCTV report criticised the Japanese retailer (see “Nike, Muji…

LMWS Asia

March 17, 2017

Social Media

Photo-blending app Dubble is back from the dead

[ad_1] “I have no idea why I stuck at it,” says Adam Scott, co-founder of photo blending app Dubble, which is officially (re)launching today, in an overhauled [ad_1], following a year-long hiatus off the app store while the team re-engineered the backend and…

LMWS Asia

March 16, 2017

Social Media

Facebook’s new “Town Hall” feature helps you find and contact your government reps

[ad_1] In Facebook CEO Mark Zuckerberg’s [ad_1] published last month, [Public domain] he had for the social network in the days ahead – including one where its users became more “civically-engaged” and voted more often. Now, it seems Facebook has taken…

LMWS Asia

March 15, 2017

Social Media

The argument for and against Facebook Messenger Day

[ad_1] The stakes are high as Facebook gambles its messaging user base on a bet to beat Snapchat at its own game. Some people are downright pissed that Facebook would “ruin” Messenger by forcing messy social media into a clean…

LMWS Asia

March 14, 2017

Marketing Strategy

Brands nervously await CCTV’s ‘name and shame’ night | Marketing

[ad_1] Tomorrow’s World Consumer Rights Day, also known as ‘3.15’ in China, is a day that can strike fear into the hearts of consumer-facing brands in China. That’s because 15 March is the day the national broadcaster CCTV (China Central…

LMWS Asia

March 14, 2017

Branding · Digital Marketing · Marketing Strategy · Social Media

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using…

LMWS Asia

March 14, 2017

Social Media

Twitch to relaunch Curse, acquired last year, as the more social Twitch Desktop App

[ad_1] Hot on the heels of [ad_1], video game streaming site [ad_2] today announced its new desktop application, Twitch Desktop App. This is actually a rebranding of Curse App — an application [ad_1] from the video game community and software maker Curse…

LMWS Asia

March 13, 2017

Social Media

Facebook Messenger’s PM director Martinazzi leaves after launching Day

[ad_1] Completing almost 8 years at Facebook, Director of Product Management [ad_1] has left the company. His last product, [ad_2]. A Facebook “OG”, Martinazzi was well-liked and respected at the company. He worked with the growth team in some of…

LMWS Asia

March 12, 2017

Social Media

That time Facebook went too far

[ad_1] Facebook’s attempts to clone Snapchat know no limit.The social networking giant is in the enviable position of owning a number of the world’s most used internet services and applications. Facebook the social network is closing in on two billion registered users…

LMWS Asia

March 11, 2017

Marketing Strategy

I hope one day we won’t need an International Women’s Day | Analysis

[ad_1] I couldn’t be prouder to celebrate all of the smart, talented, hard-working women across this world on International Women’s Day. I’m also incredibly blessed to have grown up in a place where women have equal opportunities to work, to…

LMWS Asia

March 11, 2017

Social Media

Chinese dating app Momo sees record revenue growth thanks to live streaming

[ad_1] Editor’s note: This post [ad_1], an editorial partner of TechCrunch based in China.Momo, China’s top location-based social networking app, has [ad_2] and added solid financial figures to back it up, according its most recent earnings report. The company, which was…

LMWS Asia

March 10, 2017

Social Media

How Facebook Messenger evolved into a chat camera

[ad_1] A picture is worth a thousand words… that no one wants to type on a tiny screen. And even if you did mash in all that text, it’d still lose the subtleties of sarcasm or sincerity. To express the…

LMWS Asia

March 9, 2017