Nokia 3310 – Mobile Marketing
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Octane AI boldly bets that Convos are the future of content
[ad_1] One billion people use Facebook Messenger every month. And no matter how bad the current perceptions of the bot scene are, that number is hard to ignore. Octane AI is counting on celebrity content creators to build conversational experiences that…
Facebook Rolls Out New Suicide Prevention Tools Including AI Tech Test
[ad_1] Facebook has updated its tools and resources to offer support those who may be considering suicide, and their concerned friends and family, in its bid to help against the one death every 40 seconds by suicide worldwide. Suicide is…
Hot plants: Green energy and ‘ecosexuality’ | Analysis
[ad_1] People are choosing to tune into green energy. Last year witnessed an explosion of plant-based publications. There were books such as Wonder Plants: Your Urban Jungle Interior by Irene Schampaert, promoting the power of a green interior, or Richard…
6 Tips on Running Micro-Influencer Campaigns
When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service…
Hater, an app for finding someone who dislikes the same things as you, to expand beyond dating
[ad_1] Not a fan of Trump? Can’t stand country music? Think selfie culture is the worst? Wouldn’t go camping if someone paid you? Bonding over the things you hate can be more powerful than bonding over what you like, studies…
Investment Round: Monzo, Layer, Bigscreen, Zappar and AirMap
[ad_1] Funding rounds and investment aren’t just the lifeblood that keeps technology firms alive and growing. They’re also fantastic indicators of which ideas and technologies are catching the interest of the business world and have the potential to impact the…
Reed Hastings: “We don’t design for mobile”
[ad_1] Netflix CEO Reed Hastings took to the conference stage tonight for the closing keynote on day one of Mobile World Congress. In fact, strictly speaking, it was less a keynote, more a fireside chat, with Hastings gently quizzed by…
Read Our MWC Edition Online Today
[ad_1] The latest edition of our quarterly magazine is now available to read online. The issue will be available at next week’s Mobile World Congress in Barcelona, but if you want a version to read on the plane out there –…
The BBC is Feeling Arty on Snapchat
[ad_1] The BBC is using Snapchat as part of a campaign to inspire Snapchat artists and get millennials involved in its new show, Big Painting Challenge. The show, produced by BBC Studios, is putting ten amateur contestants through a six-week…
MWC Predictions: 5G, IoT, Header Bidding and More
[ad_1] Mobile World Congress 2017 is just a few days from kicking off, and as always, Mobile Marketing Magazine will be there to cover all the announcements and developments coming out of the industry’s biggest annual show. But before the…
How to View Your Social Media Efforts
Take a look at the social media marketing of any number of small businesses and you will likely see the same mistakes repeated over and over again. For a great number of these businesses, their social media ‘strategy’ consists of…