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Kia spot offers NFTs to viewers who scan QR code

Kia spot offers NFTs to viewers who scan QR code

Dive Brief: Kia America today is debuting a television commercial that for the first time gives viewers a chance to claim a non-fungible token (NFT) by scanning an on-screen QR code. The 30-second spot for the 2023 Kia Soul cross-over…

IPG looks to streamline brand integrations in entertainment

IPG looks to streamline brand integrations in entertainment

Dive Brief: Interpublic Group subsidiaries Mediabrands and Rogers & Cowan PMK (R&CPMK) on June 30 launched UpstreamPop, per a press release. The tech platform provides end-to-end solutions for clients seeking brand integration opportunities with content creators and media platforms across…

EU lawmakers approve regulations on big tech companies

EU lawmakers approve regulations on big tech companies

Dive Brief: The European Parliament this week voted in favor of two significant laws to regulate technology giants including Apple, Google and Meta that have been deemed to be too dominant in digital media and e-commerce. The legislation sets up…

Identity and the changing measurement landscape

Identity and the changing measurement landscape

Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers…

The 3 Best Google AdSense Optimization Techniques

The 3 Best Google AdSense Optimization Techniques

Google AdSense is a platform that allows publishers to earn money by displaying ads on their websites. There are different types of bids, some more valuable than others- it’s essential to understand what they do to strategically place your ad…

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