Dive Brief: Kohl’s unveiled a holiday campaign that focuses on value and a diverse product assortment as consumers contend with a tough economy, per a press release. “More Gifts. More Savings.” tries to brighten the mood with vibrant spots running…
Dive Brief: Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in creative ways, per a press release. Eligible entries…
Mortgage rates reached 7% this week, the highest they’ve been in nearly 20 years, as the Fed continues efforts to curb persistent inflation. The rapidly rising mortgage rate (more than double what it was this time last year) reflects the…
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow.You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however,…
Dive Brief: Procter & Gamble’s Gillette will host the NFL’s first live broadcast mixed-reality commercial today (Oct. 24) in an effort to promote its new GilletteLabs with Exfoliating Bar product, according to information shared with Marketing Dive. During tonight’s game…
In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of…
Dive Brief: TikTok has jumped over Netflix to become the second most popular app in the United States among people under 35, according to new research Omdia shared with Marketing Dive. The service’s popularity is heavily skewed by age; among…
Google released a new product review update two weeks ago, which rewards higher quality product reviews while directly or indirectly negatively impacting low quality product reviews that have become a popular source of content for many websites over the past…
Dive Brief: Tyson is launching a new content partnership with Gaming Community Network with a four-part streaming series on Twitch featuring professional athletes eating chicken and playing video games, the company said in a press release. “Chicken and a Video…
Digital Privacy Expert Shares the Risks Kids Face While Being Addicted to Screens Canadians spend more than 22 years of their lifetime online and their kids don’t seem to be doing any better. In fact, 89% of Canadian parents believe…
Dive Brief: Burger King’s latest promotion adds a “ghost detector” to its mobile app for Halloween to drive excitement for a paranormal-themed meal, according to a news release. Consumers can try out the tool that tracks electromagnetic fields to see…