7 Helpful Ways PDF Fillable Forms Can Improve Your Marketing Campaigns
Reaching your target audience has never been easier. You can have a targeted marketing campaign with customers, buyers, and leads at your fingertips. But with all the information overload, is it easy to be heard among the chatter and static?…
Kohl’s deals-focused holiday blitz features bevy of mobile tactics
Dive Brief: Kohl’s unveiled a holiday campaign that focuses on value and a diverse product assortment as consumers contend with a tough economy, per a press release. “More Gifts. More Savings.” tries to brighten the mood with vibrant spots running…
Coors Light contest offers pay out for local recreations of its logo
Dive Brief: Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in creative ways, per a press release. Eligible entries…
Are We Headed for a Recession? It’s Complicated.
Mortgage rates reached 7% this week, the highest they’ve been in nearly 20 years, as the Fed continues efforts to curb persistent inflation. The rapidly rising mortgage rate (more than double what it was this time last year) reflects the…
Are Nofollow Links A Google Ranking Factor? via @sejournal, @KayleLarkin
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow.You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however,…
Gillette kicks off first NFL live broadcast mixed-reality commercial
Dive Brief: Procter & Gamble’s Gillette will host the NFL’s first live broadcast mixed-reality commercial today (Oct. 24) in an effort to promote its new GilletteLabs with Exfoliating Bar product, according to information shared with Marketing Dive. During tonight’s game…
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
Adobe reports growing opportunities for “non-professional” content creators
In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of…
TikTok replaces Netflix as second most-popular app for those under 35
Dive Brief: TikTok has jumped over Netflix to become the second most popular app in the United States among people under 35, according to new research Omdia shared with Marketing Dive. The service’s popularity is heavily skewed by age; among…
Rethinking Affiliate Sites With Google’s Product Review Update
Google released a new product review update two weeks ago, which rewards higher quality product reviews while directly or indirectly negatively impacting low quality product reviews that have become a popular source of content for many websites over the past…
Tyson’s Twitch series pairs Friday night gaming with chicken
Dive Brief: Tyson is launching a new content partnership with Gaming Community Network with a four-part streaming series on Twitch featuring professional athletes eating chicken and playing video games, the company said in a press release. “Chicken and a Video…












