Adobe reports growing opportunities for “non-professional” content creators
In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of…
TikTok replaces Netflix as second most-popular app for those under 35
Dive Brief: TikTok has jumped over Netflix to become the second most popular app in the United States among people under 35, according to new research Omdia shared with Marketing Dive. The service’s popularity is heavily skewed by age; among…
Rethinking Affiliate Sites With Google’s Product Review Update
Google released a new product review update two weeks ago, which rewards higher quality product reviews while directly or indirectly negatively impacting low quality product reviews that have become a popular source of content for many websites over the past…
Tyson’s Twitch series pairs Friday night gaming with chicken
Dive Brief: Tyson is launching a new content partnership with Gaming Community Network with a four-part streaming series on Twitch featuring professional athletes eating chicken and playing video games, the company said in a press release. “Chicken and a Video…
89% of Canadian Parents Believe That Children Are Addicted to Screens. What Are the Risks
Digital Privacy Expert Shares the Risks Kids Face While Being Addicted to Screens Canadians spend more than 22 years of their lifetime online and their kids don’t seem to be doing any better. In fact, 89% of Canadian parents believe…
Burger King caters to paranormal sleuths with in-app ghost detector
Dive Brief: Burger King’s latest promotion adds a “ghost detector” to its mobile app for Halloween to drive excitement for a paranormal-themed meal, according to a news release. Consumers can try out the tool that tracks electromagnetic fields to see…
WooCommerce SEO: The Definitive Guide For Your Online Store via @sejournal, @coreydmorris
There are several popular online stores, shopping cart platforms, and plugins.There are pros and cons to all of them, and one of the most SEO-friendly options is WooCommerce: a popular ecommerce plugin for WordPress. As of June 2022, WordPress powers…
I Tried ‘Seeking’ the New Dating App for Millionaires
Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Business Insider. This as-told-to essay is based on a conversation with Amber Lucas. It has been edited for length and clarity. Courtesy of Amber Lucas via BI…
Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry
McDonald’s new adult Happy Meals appear to be a hit — so much so that demand is weighing on employees in ways that bring to mind past promotions run awry. A report in Kotaku pointed to an outpouring of posts…
Elon Musk attacked for proposing a “Russia-Ukraine Peace” plan: “F#ck off is my very diplomatic reply to you”
Marketers making less use of martech’s expanding capabilities
Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020,…