Dive Brief: Walmart will publicly begin testing a membership program called Walmart+ as early as next month, according to a report from Recode. A company spokesperson confirmed the creation of Walmart+ to Grocery Dive in an email, but would not…
The two most popular places to sell your goods: Amazon and eBay. These household names collectively made billions of dollars. And for seasoned sellers who want a cut of the pie, they’re the go-to online marketplaces for novice and seasoned…
Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time.This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version…
Dive Brief: Pure Leaf, the iced tea brand owned by PepsiCo and Unilever’s Lipton, announced the launch of an integrated marketing campaign titled “No Is Beautiful.” Created with agency DDB, the effort features actress Amy Poehler and encourages people —…
While the U.S. is seeing a huge appetite for plant-based meat and cutting-edge innovation, the rest of the world is also waking up to peoples’ demand for a healthier, more sustainable way of living and eating. February 26, 2020 8…
Google is sending email notifications via Search Console to alert site owners about spikes in search traffic for specific pages.“Your page is trending up,” the email reads, followed by a number indicating the page’s average daily clicks over the past…
Dive Brief: Burger King’s new ad depicting the chain’s signature Whopper sandwich growing mold after prolonged exposure received a mixed response from consumers, but could still be a successful ploy by the brand, according to an Ace Metrix analysis shared…
Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get…
Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business.The need to engage is at an all-time high. That’s because 73% of consumers…
Dive Brief: Tecate introduced a new brand positioning and modernized visual identity as the beer marketer looks to grow cultural relevance with consumers, according to news shared with Marketing Dive. The changes impact the label’s entire U.S. portfolio, including its…
Social media platforms have become a necessity in marketing plans for companies across the globe. We are living in a digitally fuelled and visually infused society, where connections are being made purely online. If you haven’t already established a social…
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