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Marketing in the Age of Uncertainty

Marketing in the Age of Uncertainty

Welcome to the age of uncertainty. Of course, you already feel the effects.Is there no longer anything stable to hang on to?Political stability? Forget about it. The economy? Who knows. Technology? Will probably change tomorrow. How about business models? No…

Louis Vuitton designs for ‘League of Legends’

Louis Vuitton designs for ‘League of Legends’

Dive Brief: Fashion brand Louis Vuitton and video game developer/esports tournament organizer Riot Games have announced a partnership, starting with the 2019 League of Legends World Championships, according to an announcement. For the Championships, Vuitton is creating a one-of-a-kind Trophy…

Comic Dive: Papa Shaq's Pizza

Comic Dive: Papa Shaq's Pizza

[unable to retrieve full-text content]Following a major controversy, Papa John's has called on new board member Shaquille O'Neal to rescue its brand. Will the move be a slam dunk? Source link

Performance degradation affecting Salesforce clients

Performance degradation affecting Salesforce clients

The Salesforce Technology team is currently investigating an issue affecting multiple Salesforce client instances.Why we should careAccording to the Salesforce Status site, some customers are unable to read or write files and attachments in their Salesforce environments. Files that were…

CTV startup Innovid acquires display ad firm Herolens

CTV startup Innovid acquires display ad firm Herolens

Dive Brief: Innovid, the advertising and analytics startup focused on connected TV (CTV), has acquired the display advertising software company Herolens, according to news shared with Marketing Dive. Terms of the deal were not disclosed, but The Wall Street Journal,…

25 Best Promotional Giveaway Ideas People Will Love

25 Best Promotional Giveaway Ideas People Will Love

So you’re planning your next big giveaway, or you’re looking for prizes that do the dual job of rewarding your winners and bringing attention to your brand.Promotional giveaways are one of the oldest marketing tricks in the book, and they’re…

ANA debuts measurement for cultural impact of advertising

ANA debuts measurement for cultural impact of advertising

Dive Brief: The Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per an announcement shared with Marketing Dive. The trade group’s Alliance for Inclusive and Multicultural Marketing…

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