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How TikTok can help brands get on Christmas wish lists

How TikTok can help brands get on Christmas wish lists

Video-sharing app TikTok has the potential to be a key media platform for brands looking to reach young audiences around the upcoming holiday shopping season, several marketing experts told our sister publication Mobile Marketer. However, brands must be open-minded and…

How to Calculate Customer Lifetime Value

How to Calculate Customer Lifetime Value

To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers.This is because the digital transformation…

ANA breaks with past approach on new measurement unit

ANA breaks with past approach on new measurement unit

Dive Brief: The Association of National Advertisers (ANA) is launching a dedicated unit focused on measurement to improve adoption of industry standards, according to details shared with Marketing Dive. The new Measurement for Marketer’s division (MFM) was unveiled today at…

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