Life isn’t fair for consumer brands. Your customer experience (or “CX”)—from your web, mobile, brick and mortar… across your marketing, sales, support, and store teams… and including your email, SMS, and social communications—it all gets compared to companies with a…
Google has published New Quality Raters Guidelines. It contains significant changes to the Your Money or Your Life section as well as new areas of focus. The following tracks the changes and how they may influence SEO trends.Quality Raters Guidelines…
Making sure a brand story is clearly defined for every employee in an organization, from marketing to those on the front lines, is no game. At least, it shouldn’t be.But according to a joint study my company conducted with FocusVision,…
Dive Brief: Hilton unveiled a new installment of its “Expect Better, Expect Hilton” campaign featuring actress Anna Kendrick, according to a press release shared with Marketing Dive. The new incarnation of the campaign, developed with ad agency TBWA/Chiat Day, offers TV commercials, radio…
Google’s John Mueller answered how long it takes to recover from the June 2019 broad core algorithm update. He offered four takeaways related to how to recover from a broad core algorithm update.Key Insights on Google Core Algorithm UpdatesPages that…
Wow them at your next interview with these tips from an MBA professor. September 5, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them,…
Dive Brief: More than three-quarters of consumers plan to buy goods from Walmart and/or Amazon this holiday season, a Coresight Research report surveying 1,784 respondents found. Eighty-eight percent of Amazon Prime members plan to buy on Amazon, compared to about 65.4%…
Market Traffic can show how your entire industry is affected by an algorithm update or by seasonal trends.If you know the seasonal trends in the industry, you can prepare your marketing activities to smooth out the decline or whip up…
Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and 95% say that online reviews influence their buying decisions.But how do you turn customer…
Dive Brief: Bacardi-owned gin brand Bombay Sapphire opened a public art installation at an outdoor mall in Los Angeles that aims to crowdsource people’s creativity. The #FindYourCanvas installation consists of a blank canvas that gets painted in real time by…
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