Branding

This article is part of a four-part series about famous brand rivalries. Few brands have the intense rivalry that Miller Lite and Bud Light have, despite Bud Light’s consistently higher sales and reach. The decades-long feud is littered with lawsuits…

Dive Brief: Keystone Light, owned by Molson Coors, is reaching out to rural drinkers in a new campaign with outdoor brand Realtree, according to a press release. The effort includes fresh creative along with a new line of Keystone-inspired clothing…

Dive Brief: Snap Inc. has hired Colleen DeCourcy as chief creative officer with the goal of elevating its brand image and storytelling projects, per a news release emailed to Marketing Dive. DeCourcy previously served at Wieden + Kennedy as chief…

Podcasts are at the center of attention among marketers this week as the Interactive Advertising Bureau (IAB) hosts its Podcast Upfront with sales presentations from companies including Disney, Paramount and iHeartMedia. The event highlights podcasting’s growing relevancy in helping brands…

Dive Brief: Nearly three-quarters of surveyed consumers (74%) had heard of the metaverse as of March, according to a press release Wunderman Thompson Intelligence shared with Marketing Dive. That’s a noteworthy bump in awareness compared to last July, when just…

Michelob Ultra combines the real and virtual in what it claims is the world’s first hybrid tennis match. The match, which highlights the career of John McEnroe as he plays against himself, was created with the help of computer simulations…

Dive Brief: Topo Chico Hard Seltzer, owned by Molson Coors, is celebrating Cinco De Mayo with a new national ad campaign to promote its margarita hard seltzer line, according to a press release. The first ad in the series positions…

Dive Brief: Pernod Ricard’s Malibu, a coconut liquor made with rum, unveiled a brand refresh that kicks off with the global campaign “Welcome to Malibu,” according to a press release. The campaign features the tagline “Do Whatever Taste Good” and…

Dive Brief: Anheuser-Busch InBev has named Marcel Marcondes as its global CMO, according to a press release. Previously, Marcondes was the global president of Beyond Beer. The appointment comes as Anheuser-Busch InBev undergoes a larger corporate shakeup, including the appointment…

Dive Brief: Horizon Media and Nielsen partnered on a solution to help marketers better account for multicultural audiences in their communications and media planning, according to an announcement. Horizon developed the concept while Nielsen provided the software and data backbone.…

McDonald’s last month brought back its Szechuan sauce — the source of countless internet memes — for a limited time. The offer had one key condition: The savory condiment was only available through the burger chain’s mobile app. For a global company…