Branding

Dive Brief: Reliance on third-party cookies declined “significantly” last year as advertisers upped their investments in first-party data and other alternatives, according to the latest Buy-Side Study from Advertiser Perceptions. The firm interviewed 153 advertisers and agencies in the U.S.…

NEW YORK — There was a common thread running through the Interactive Advertising Bureau’s (IAB) inaugural PlayFronts on Tuesday, the first media upfront event dedicated to gaming: What took so long? Across a day of panel discussions and presentations at…

Dive Brief: Tequila brand Jose Cuervo plans to open what it says is the first metaverse distillery this summer, per a press release. The virtual distillery will live on the popular metaverse platform Decentraland and will provide age-appropriate visitors with…

Dive Brief: Coca-Cola will act as the founding partner of Wild Rift Esports, the first mobile esports program from League of Legends developer Riot Games, according to an announcement. The multiyear agreement will see the soft drink marketer create custom…

The ad industry has been swift to act since Russia invaded Ukraine nearly a month ago. The war, beyond its tragic humanitarian toll, has thrown businesses further into global chaos, with compounding supply chain and inflationary pressures and complex logistical…

Dive Brief: DC Comics and its parent company WarnerMedia partnered with Ally Financial to launch an augmented reality (AR) experience, known as Milestone ARchives, where users attending South By Southwest (SXSW) can virtually meet and interact with superheros Static, Hardware…

Dive Brief: Schick revealed a rebranding campaign that focuses on everyday men expressing their individuality, an attempt to bring more authentic representation to the razor category, according to a press release. “Be You. No One Else Can.,” developed with the…

Dive Brief: Brands placing ads on Gannett properties were impacted by domain spoofing, a practice where ad inventory is misrepresented as being from a different site than where it actually runs, according to independent researcher Braedon Vickers, who published the…

UPDATE: March 4, 2022: This story has been updated to include information about WPP’s intentions to wind down operations in Russia, which were announced shortly after publishing. Consumers want brands to take concrete measures addressing Russia’s invasion of Ukraine, a reflection…

Dive Brief: Coors Light will remove plastic rings from packaging in markets where parent Molson Coors operates, according to a news release. The company said the move to fully recyclable and sustainably sourced cardboard carriers will make it the largest…

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The ’80s is having a moment. Marketers from Kraft Heinz to Applebee’s have embraced…

Dive Brief: The Kraft Heinz Company and Google announced a multiyear strategic partnership that seeks to accelerate the CPG giant’s digital transformation, per a press release. The marketer will use a variety of Google technologies in a bid to strengthen…