Branding

Dive Brief: Further expanding its AR try-on tools, Perfect Corp. has teamed up with Sally Hansen to release AgileHand Technology, which lets shoppers try nail color options using augmented reality technology on their mobile device, the companies announced last week.  The…

Dive Brief: Amazon’s Prime Video will air a 30-second ad during the Super Bowl to promote “Thursday Night Football,” which it will begin airing in the fall, according to a press release. Created in partnership with Wieden + Kennedy, the…

Dive Brief: Marketer spending on third-party audience data increased 8.1% year-on-year to $13.3 billion in 2021, double the rate increase recorded the year prior, according to findings shared in the fifth annual State of Data report from the Interactive Advertising…

Dive Brief: Amazon’s advertising services generated $9.7 billion in revenue in the fourth quarter, a 32% year-on-year gain, according to an earnings release. This is the first time the company has broken out the specific financials of advertising sales, which…

Sustainable fashion is inherently an unnatural pairing. Seasonal trends urge shoppers to purchase new looks regularly, while eco-friendly living asks them to pare down. A growing number of fashion labels are baking environmental sustainability into their brand ethos — take…

For the third time, the new year means new plans for Google as it continues to alter its plan to phase out third-party cookies in Chrome. On Jan. 25, the tech giant introduced a new Privacy Sandbox proposal called Topics…

With consumers rethinking their priorities, employees rethinking their jobs and marketers rethinking their rosters, it should naturally follow that agencies will be rethinking the ways they do business, and with whom. In the months ahead, this is likely to lead…

Dive Brief: There is little distinction between brands on Twitter, with respondents to a survey using similar words like “playful” and “funny” to describe brands, the social media platform said in a new report. Brands that rely only on humor…

Dive Brief: Progressive Insurance signed a multiyear, exclusive naming rights deal with esports organization Immortals, which is known for its League of Legends play, according to a news release. It is Immortals’ first sponsorship agreement of this kind. Immortals’ League…

Dive Brief: Starbucks plans to increase its annual spend with diverse suppliers to $1.5 billion by 2030, almost double the roughly $800 million the company spent with diverse suppliers in FY 2021, according to a blog on the company’s website. As…

Dive Brief: Oreo has taken over the last standing Blockbuster to promote the return of its Cakesters soft-baked snack cakes, which arrive at select retailers later this week, according to a news release. The video-rental store location in Bend, Oregon,…

Dive Brief: Lexus is promoting its NX line of crossover vehicles with a campaign that riffs on tropes related to hustle culture and targets a diverse audience of drivers, according to an announcement. Called “Hustle for What Matters,” the effort…