Dive Brief: Walmart leads major retailers on paid social share of voice (SOV) ahead of the holidays, according to a BrandTotal analysis emailed to Marketing Dive. Breaking down SOV, defined as a percentage of sponsored impressions, Walmart commanded 23% of…
Dive Brief: TikTok was the most popular web address in the world in 2021, overtaking Google for the first time, according to cloud services company Cloudflare. The social video app ranked seventh in Cloudflare’s 2020 ranking behind Google, Facebook, Microsoft,…
Livestream shopping is set to grow in the U.S. next year as the next stage of interactivity between consumers and brands. As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that…
Dive Brief: General Mills named Doug Martin as chief brand and disruptive growth officer effective Jan. 3, 2022, according to a Dec. 17 announcement. The role, which reports to Chief Strategy and Growth Officer Dana McNabb, is an expansion of…
Dive Brief: E.l.f. Cosmetics debuted a video series on TikTok inspired by the holidays and trends that have taken over the platform over the past year, per a press release. Billed as a “movie” native to the app, “Big Mood,…
Dive Brief: Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency partners agreeing those qualities have wielded more influence on decision-making in 2021 versus recent years, according to a…
Dive Brief: KFC for the third holiday season in a row is selling a firelog inspired by its 11 herbs and spices recipe, but this year is tying the gag gift into a larger experiential promotion, according to a news…
Dive Brief: Airbnb is renting out the Chicago-area house from the original “Home Alone” for one night on Dec. 12, according to an announcement. The move follows the release of streaming sequel “Home Sweet Home Alone” on Disney+ last month. A booking…
Dive Brief: Deloitte has acquired Ad2Pro Global Creative Solutions Private Limited, also known as Madras Global, to bolster its Deloitte Digital marketing services arm, per an announcement. Madras Global bills itself as a global content studio that combines creative expertise…
Dive Brief: White Castle set up an OnlyFans account to share a custom spicy stuffing recipe ahead of Thanksgiving, according to a news release. The chain claims this is one of the first brand activations of its kind on the…
Dive Brief: Nike revealed “Nikeland,” a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer’s biggest bet yet on the metaverse. The virtual venue is inspired by the company’s real-life…
Dive Brief: The Staples Center in Los Angeles will be renamed Crypto.com Arena on Dec. 25 as part of a 20-year naming rights deal between the cryptocurrency platform and AEG, the arena’s owner, according to an announcement. Singapore-based Crypto.com paid…
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