Branding

Dive Brief: Wendy’s is building on its partnership with Adult Swim’s “Rick and Morty” show through a Morty’smobile vehicle that promotes the chain’s new Hot & Crispy Fries, according to an announcement. Wendy’s previously had not adjusted its fry prep…

Dive Brief: Coca-Cola debuted the first holiday campaign under its new “Real Magic” platform, with a focus on communicating festive joy and inclusion, according to an announcement. “Real Magic at Christmas” features a partnership with the fan connection app Cameo…

Dive Brief: Chipotle Mexican Grill signed a multiyear agreement to become the official Mexican-themed quick service and Mexican-themed fast-casual restaurant of the NHL in North America, its first major professional sports sponsorship, per an announcement. As part of the deal,…

Dive Brief: Amazon shared a flurry of advertising updates at its annual UnBoxed showcase last week, among them the news that Twitch livestreams will support sponsored display ads. Twitch started running the self-service format in its browse tab and directory…

Dive Brief: McDonald’s USA is cracking into the nonfungible token (NFT) market for the first time with a sweepstakes timed around the return of the McRib on Nov. 1, according to a news release. The move celebrates the boneless barbecue…

Dive Brief: Snapchat owner Snap Inc. saw revenue up 57% year-on-year to $1.07 billion in the third quarter, missing the lower end of its guidance by $3 million, according to earnings posted Thursday. Discussing the results with analysts, CEO Evan…

NEW YORK — “What’s old is new” might not be an adage that marketers under pressure to innovate want to adhere to, but a recent TikTok trend underpins the power of revisiting a past idea for the social video age.…

Dive Brief: Hollister Co., the surf-themed retailer owned by Abercrombie & Fitch, appointed its first “chief gaming scout” and released limited-edition gaming apparel, per a press release. Kyle “Bugha” Giersdorf, an 18-year-old world champion Fortnite player with 4.8 million Twitch…

Dive Brief: DoorDash today launches a suite of advertising offerings to help restaurants and CPG brands reach consumers on the delivery platform, per a company blog post. Local restaurants can use new self-serve Sponsored Listings that appear at the top…

Dive Brief: Joining other retailers in enhancing their digital presence, Macy’s is updating its mobile app with a new design and navigation, the retailer announced on Wednesday. The new app will be available for iOS and Android devices on Oct.…

Dive Brief: Lexus debuted a marketing campaign that puts a hero from the upcoming Marvel movie “Eternals” behind the wheel of a IS 500 performance sedan, per a news release. The Toyota-owned luxury line is the exclusive automotive partner of the…

Dive Brief: WPP and Snap Inc. announced a global partnership centered on the development of augmented reality (AR) products, specifically ones that link AR with e-commerce, per a blog post by the agency holding group. The news makes WPP the first…