Dive Brief: Behr Paint Company has partnered with Katy Perry for a campaign that lets consumers visualize music through an array of colors, according to a news release. The paint maker worked with Spotify on an interactive tool that tracks…
Dive Brief: Roku will become the first streaming TV app available on the Shopify App Store as it looks to help merchants build, manage and measure their advertising campaigns, according to a press release. Small- and medium-sized businesses (SMBs) on…
Dive Brief: Wonderful Pistachios has partnered with streamer Brennon “GoldGlove” O’Neill as part of an expansion into the gaming and esports categories that kickstarted earlier this year, according to a news release. The packaged foods brand marketed by The Wonderful…
Dive Brief: Stacy’s Pita Chips is partnering with Reese Witherspoon’s media company Hello Sunshine to support the Stacy’s Rise Project, a grant and mentorship program for female founders, according to a news release. The Frito-Lay snack brand has been running…
Dive Brief: Campbell’s Chunky is teaming with Los Angeles Rams head coach Sean McVay for a campaign that highlights the importance of taking lunch breaks, per a press release. Titled “Lunchtime is Your Halftime,” the campaign includes two video spots…
The following is a guest post by Bonnie Crater, CEO of Full Circle Insights. Opinions are the author’s own. There are plenty of reasons why companies need to focus on improving diversity, equity and inclusion (DE&I) initiatives. The overwhelming majority…
Dive Brief: Hyundai and Vans are the latest marketers to experiment on Roblox, the online gaming platform and game creation system, according to separate announcements. The “Hyundai Mobility Adventure” is the first Roblox activation of its kind from a global…
Dive Brief: Gap Inc. on Thursday reported its best second quarter sales in over a decade, as net sales grew 29% year over year and 5% from 2019 to $4.2 billion. Store comps were up 12% compared to 2019; online sales…
Dive Brief: Oscar Mayer, the packaged foods brand marketed by Kraft Heinz, is partnering with Lyft to bring its signature Wienermobile into the ride-hailing app’s fleet, according to an announcement. Today (Aug. 25) through Aug. 27, certain Lyft users in…
Dive Brief: Ram Truck, the brand marketed by Stellantis, will supply at least five emerging bands with a touring van throughout 2021 as they hit the road again, according to a press release. The Ram BandVan program was introduced in…
Dive Brief: Wingstop is shaking up its leadership structure to more closely mirror that of a tech company, bringing IT and marketing functions closer together, per an announcement. As part of the changes, the chain operating over 1,600 locations worldwide…
Dive Brief: Pepsi will premiere what it calls a mini-docuseries that highlights the stories of Black chefs and the diaspora of Black cuisine in America in four one-to-two minute episodes, per a press release. “You Have to Taste This” kicks…
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