Branding

Dive Brief: WPP reported like-for-like net revenue increased 19% in the second quarter in an earnings statement. Net revenue in the year’s first half was up 9.8% compared to the year-ago period, with growth recorded across categories and most major…

Soon after non-fungible tokens (NFTs) made headlines in March after a piece of digital artwork sold for $69 million at Christie’s, the marketing world quickly jumped on the bandwagon. P&G’s Charmin rolled out “NFT(P)” and Kellogg’s Pringles brand popped the…

Dive Brief: Amazon’s “other” category that largely consists of advertising sales grew to $7.9 billion in the second quarter, an 87% year-on-year increase, according to an earnings statement released Thursday. Net sales overall were up 27% YoY to $113.1 billion,…

Dive Brief: Google’s advertising revenue soared 69% year-over-year to $50.4 billion in the second quarter, parent company Alphabet said in an earnings statement released Tuesday. YouTube ads drew in $7 billion in Q2, an 84% increase over the year-ago period.…

Dive Brief: Snap and Twitter reported positive results in second-quarter earnings released Thursday, signaling again that the larger advertising market is rebounding following a bumpy pandemic year. Snapchat’s owner saw revenue more than double to $982 million over the quarter while…

Dive Brief: Toyota launched a new gaming challenge with esports organization Gen.G, according to a press release. Titled “Toyota Sedan: Drive Your Game,” the competition runs for 10 days, from July 19 to July 28, and is being streamed on…

Dive Brief: Taco Bell created an anime-style ad and digital comic tie-in inspired by the Japanese manga format to promote the return of Nacho Fries, according to details emailed to Marketing Dive. The brand’s Live Más Productions unit has teased…

Dive Brief: Panera Bread released a limited-edition swimwear collection that is available via a dedicated e-commerce site and designed for customers who eat soup even in hot weather, the company confirmed in an email.  The bakery chain conducted a survey of…

Dive Brief: Dunkin’ drove 238% higher engagement with audio ads when piloting a new solution that dynamically matches ad content to what the user is listening to in real time, according to details shared with Marketing Dive. Developed by AI…

Dive Brief: Pinterest announced a new policy that bans all ads featuring weight-loss language or imagery, part of its efforts to create a more inclusive platform for users. The company claims it is the first platform to enact such a…

Dive Brief: Fifty-four percent of consumers surveyed in May of this year report that the events of last summer made an impact on which brands they support, up 11% compared with results collected in June 2020, per a study by…

Dive Brief: Amazon Music has acquired the podcast distribution and monetization platform Art19, according to a statement on its website. The Verge first picked up the news. Founded in 2015, Art19 offers a platform where clients can manage both their…