Branding

For the first time in our lives, the upcoming presidential election could pit an incumbent against a former president. Regardless if there is a 2024 blockbuster rematch, the reality is that Democrat and Republican campaigns will be less focused on…

Dive Brief: Jameson Irish Whiskey, a Pernod Ricard brand, launched a marketing push this week to introduce St. Patrick’s Eve, a new holiday taking place on Saturday, March 16, the day before the traditional St. Patrick’s Day holiday on March 17,…

Dive Brief: Ethnic representation among marketers dropped last year, reversing a yearslong trend that saw diversity on an upward trajectory, the latest annual report from the Association of National Advertisers (ANA), the Alliance for Inclusive and Multicultural Marketing (AIMM) and…

Dive Brief: Coke is lending Coke Zero Sugar a voice for the first time with a global campaign leveraging artificial intelligence (AI) technology, per details shared with Marketing Dive. The effort serves to update Coke’s “Best Coke Ever?” platform backing…

Dive Brief: Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing Dive.   “Legend of the Lizard,” which parodies documentary…

Dive Brief: Avocados From Mexico is helping consumers generate unique recipes using a special AI guacamole recipe generator, according to a press release. The GuacAImole generator, which was created in partnership with digital experience agency 270B, works by simply taking…

Dive Brief: ABC viewers might feel a sense of déjà vu on Friday (Feb. 2) as Lay’s runs a marathon of ads inspired by the movie “Groundhog Day” and its titular holiday, according to a press release. Lay’s is the sole…

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands…

Dive Brief: M&M’s is celebrating NFL Hall of Famers who missed out on winning Super Bowl rings in a new campaign ahead Super Bowl LVIII, per a press release. “M&M’s Almost Champions Ring of Comfort” will give diamond-encrusted rings to…

Dive Brief: Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday.  The ads, produced in partnership with New York-based creative agency Anomaly, will air on social and digital…

Dive Brief: Michelob Ultra, an Anheuser-Busch (AB) InBev brand, is the exclusive beer sponsor of Team USA for both the Paralympic and Olympic Games taking place this year in Paris, according to information shared with Marketing Dive. The announcement comes…

Dive Brief: Tito’s Handmade Vodka has debuted its first brand platform as it looks to preserve a leading position in the vodka category, according to details shared with Marketing Dive. Titled “With Tito’s,” the effort centers on a roving bar…