Brief: Coca-Cola signed on as the exclusive launch partner of BeApp, a new music streaming platform that integrates gamified and social media elements into the virtual concert-viewing experience, according to an announcement. Over the next few weeks, the app founded…
The following is a guest post from Daniel Elad, chief strategy officer at SaaS ad monetization platform TheViewPoint. Opinions are the author’s own. The COVID-19 pandemic has disrupted every industry, including the media sector, providing both challenges and opportunities. Among…
Dive Brief: Nintendo last year was the only brand among more than 600 to receive a top 10 ranking in both online and offline marketing campaigns, according to Engagement Labs research. The video game giant rose to No. 2 from…
Brief: Facebook announced in a blog post Friday that it acquired the image-sharing platform Giphy. The deal came in at around $400 million, according to Axios, which first reported the news. Giphy will join the Instagram team and see its…
Dive Brief: 1-800-Flowers launched a new online community, called Connection Communities, designed to help people find support during difficult times, according to a press release shared with Marketing Dive. The peer-to-peer support portal uses the self-care platform Wisdo to help…
Dive Brief: Frito-Lay’s Tostitos chip brand will serve as presenting sponsor for a livestreamed nacho competition between actor Bill Murray and Food Network personality and restaurateur Guy Fieri, according to a news release. The stream was set up in partnership…
Dive Brief: PepsiCo is launching a campaign called “Stronger Together” to celebrate essential workers during the pandemic, the company revealed via press release. The program will highlight frontline workers in some Southeastern states by sharing their stories during the public…
UPDATE: May 7, 2020: This story has been updated to include details of the departure of Carolyn Tisch Blodgett, Peloton’s head of global marketing, which were first reported by Business Insider. Dive Brief: Exercise equipment maker Peloton paused cancellable advertising in…
The following is a guest post from Ken Harlan, founder and CEO at Mobile Fuse. Opinions are the author’s own. The notion of a marketing funnel is tried and true: moving from brand awareness to lead generation and lead nurturing…
Dive Brief: Popeyes is calling on musicians who are out of work during the coronavirus pandemic to help the company re-record its jingle, “Love That Chicken,” according to news shared with Marketing Dive. The effort was initially focused on musicians…
Dive Brief: Reporting on a period that came to be dominated by the COVID-19 pandemic, Amazon on Thursday reported that first quarter net sales, including its AWS cloud services, rose 26% to $75.5 billion, according to a company release. Amazon’s advertising and other revenue…
Brief: Facebook’s advertising revenue rose 17% to $17.4 billion in Q1 from a year earlier, masking a steep drop in sales last month as the coronavirus pandemic hurt demand. With many people stuck indoors during lockdowns, the social network’s daily…