Brief: Kraft Heinz plans to increase media spending by 30% to support its flagship brands while cutting the number of creative agencies it employs, CEO Miguel Patricio said during a call with analysts to discuss its Q4 earnings. The company…
UPDATE: Feb. 12, 2020: This article has been updated to include a statement from Microsoft. Dive Brief: The Federal Trade Commission is investigating all non-reportable acquisitions by Alphabet, Amazon, Apple, Facebook and Microsoft from Jan. 1, 2010 through Dec. 31, 2019, according…
Dive Brief: Quibi was a standout advertiser at the 92nd Academy Awards ceremony on Sunday, airing five separate 30-second spots. The commercials used ticking clock scenarios drawn from Hollywood movies, like the time it takes to turn into a zombie…
Dive Brief: Pizza Hut, the pizza chain owned by Yum Brands, has named a new chief marketing officer and new chief brand officer amid a broader shakeup to company leadership. Kevin Hochman, president of sister brand KFC U.S., is also…
Dive Brief: Google’s Chrome web browser on Aug. 5 will stop showing all ads on sites that repeatedly have “disruptive” video ads, as defined by new standards from the Coalition for Better Ads (CBA), the search giant announced in a…
Dive Brief: Dunkin’ Brands, the owner of restaurant chains Dunkin’ and Baskin-Robbins, promoted Jill McVicar Nelson to VP of marketing strategy for Dunkin’ U.S., according to a company announcement. Nelson most recently served as director of corporate strategy and chief…
Dive Brief: Amazon’s advertising sales jumped 41% to a record $4.8 billion during the key holiday quarter, outpacing the e-commerce giant’s yearly revenue growth of 21% to $87.4 billion. The company’s “other” revenue category mostly comes from ad sales, according…
Dive Brief: Unilever will funnel more of its marketing spend to outreach that directly supports purpose-based messaging, Marketing Week reported, citing comments by CEO Alan Jope during an analyst call this week to discuss the company’s annual results. Unilever’s data…
Dive Brief: Fast food chain Popeyes Louisiana Kitchen created a new apparel line inspired by its employee uniforms, the company shared with Marketing Dive. The 10-piece athleticwear collection of branded t-shirts, polo shirts, hooded jackets, sweatshirts, tunics, hats and visors…
With its sixth consecutive Super Bowl appearance, Avocados from Mexico is not straying far from creative themes it’s previously deployed — themes that have helped net the brand a collective 27 billion media impressions across Super Bowls past. However, the marketer doesn’t…
Dive Brief: Gap Inc.’s Banana Republic brand released a new ad campaign called “Color-Full” for Black History Month, according to a press release. The effort supports the launch of new styles and colors for the brand’s True Hues line of nude…
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