Dive Brief: The Kraft Heinz Company’s Planters brand is using social media to build interest in its Super Bowl pre-game ad, the company has revealed in a press release. In the pre-game spot produced by VaynerMedia, Mr. Peanut sacrifices himself…
Dive Brief: Doritos released a new teaser video on its social channels to build enthusiasm around its Super Bowl commercial — the second teaser to promote the spot — the company shared with Marketing Dive. The latest teaser is called…
Dive Brief: Althetic footwear and apparel brand Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad, the company revealed in a press release shared with Marketing Dive. The ad will run on Fox’s streaming platforms during…
Dive Brief: Cheetos is launching a new master brand campaign and it will kick off with a Super Bowl ad, the company revealed in a press release. Cheetos last ran an in-game Super Bowl ad in 2009. The “It’s a Cheetos…
Dive Brief: Athletic apparel and footwear company Under Armour launched a global ad platform that taps into the stories of celebrated athletes, Kevin Plank, founder and executive chairman, revealed at the National Retail Federation’s Big Show on Tuesday. The campaign…
Dive Brief: Nielsen Global Connect acquired Precima, a retail strategy analytics startup, from Alliance Data Systems for an undisclosed amount. The deal expands the media and ratings company’s division that focuses on retail and consumer packaged goods (CPG), according to…
Dive Brief: Bud Light is launching the first full-fledged advertising campaign for Bud Light Seltzer, the new hard seltzer offering hitting shelves on Jan. 13, according to news shared with Marketing Dive. The rollout is timed to the NFL divisional…
Dive Brief: Lululemon on Wednesday named Nike veteran Nikki Neuburger to a newly created chief brand officer role, effective Jan. 20. In addition to “elevating” the Lululemon brand, she will be responsible for marketing, creative, communications and sustainability “to drive…
Dive Brief: News Corp agreed to sell programmatic video advertising platform Unruly to Tremor International for a minority interest in the video ad tech company. As part of the deal, Tremor will have the right to sell outstream video for…
Dive Brief: Atkins debuted a fresh video campaign starring actor and brand spokesman Rob Lowe, the company shared with Marketing Dive via press release. Lowe originally signed on as Atkins’ spokesperson in January 2018 and will serve for another three…
Dive Brief: TV ad-buying platform Cadent has acquired data-matching company 4Info, a move intended to enhance advertisers’ ability to target and scale audiences across data-driven TV, including cable, broadcast, addressable TV, OTT, and connected devices, according to a press release. Terms…
Dive Brief: The House Energy and Commerce Committee proposed a privacy law that would severely limit how advertising giants including Google and Facebook can collect and use user data, The Los Angeles Times reported. If passed, the legislation would limit…
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