Brief: The NFL’s audience on Amazon-owned Twitch rose 45% from a year earlier as more fans watched entire “Thursday Night Football” games on the livestreaming platform, per an announcement from Torque Esports. The company’s Stream Hatchet analytics unit also observed…
Dive Brief: Anheuser-Busch is launching a new hard seltzer next year, and the company has given the people of Seltzer, Pennsylvania, an early taste, according to details the company shared with Marketing Dive. Trucks delivered Bud Light Seltzer to a…
Brief: Facebook earlier this year acquired Packagd, a startup focused on video shopping, Bloomberg reported, citing a source familiar with the matter. Packagd is now helping Facebook build shopping capabilities to let users in the platform’s Marketplace section make purchases…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Blending stop-motion animation and live action shots, Spanish luxury fashion label Loewe designed a…
Dive Brief: Amazon’s Super Bowl LIII commercial, “Not everything Makes the Cut,” ranks No. 1 on YouTube’s ad leaderboard for 2019, which was released on Dec. 17, based on global views through Dec. 1. The spot generated 39.5 million views,…
Dive Brief: Sam’s Club, the warehouse club business owned by Walmart, entered an agreement to acquire the proprietary technology stack and some of the team members from WPP agency Triad, according to Ad Age. Terms of the deal were not…
Dive Brief: Pringles will run a Super Bowl ad for the third consecutive year, and partnered with the Adult Swim animated series “Rick and Morty” for its 2020 Big Game effort, according to a press release. The show’s creators and…
Dive Brief: Actor Ryan Reynolds’ Aviation Gin brand has a new ad out that plays on the controversy surrounding a recent Peloton commercial in which a husband gives his wife an exercise bike for Christmas. The Peloton spot sparked outrage from consumers…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. In classic Lagunitas fashion, the brand is keeping things weird with a recent campaign…
Dive Brief: Pantone named Classic Blue its Color of the Year for 2020, and will for the first time use multisensory experiences related to sound, smell, taste and touch to bring its annual pick of hue to life, according to…
Dive Brief: Unilever created a new top marketing role, the chief digital & marketing officer, according to news shared with Marketing Dive. Conny Braams, EVP of the packaged goods company’s Middle Europe operations, will fill the appointment starting Jan. 1. …
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