Branding

Retailers went into the Black Friday kickoff on edge, in some cases rattled by spending slowdowns in the third quarter. Many, like Macy’s and Kohl’s, were dropping prices well before the Thanksgiving turkey came out of the oven, in hopes…

By about midday on Black Friday, the Thanksgiving weekend this year was already shaping up to be a remarkably inclusive shopping event, with large and small retailers, both online and off, notching record sales. Black Friday is on track to…

Dive Brief: Louis XIII Cognac created an original musical composition to promote the complexity of its beverage, the company revealed in a press release shared with Marketing Dive. The “One Note Prelude” is based on the G-sharp note that rings…

Dive Brief: Pinterest is debuting an online marketplace, @PinterestShop, that showcases a selection of smaller merchants that sell products on the image-sharing app, according to details shared with Marketing Dive. The rollout of the feature is timed ahead of Small…

Dive Brief: Tic Tac is the inaugural sponsor of Spotify’s new experiential series, Hear for It, which includes both real-world and online components, according to news shared with Marketing Dive. Beginning the first week of December, Tic Tac’s Hear for…

Dive Brief: Two consumer brands are out with new holiday novelty items. Kraft Heinz-owned Oscar Mayer revealed a “BAEcon” Blanket and AB InBev’s Busch beer debuted a Buschhhhh Cooler Stocking, according to information provided to Marketing Dive. Oscar Mayer’s 15-pound…

Dive Brief: Beef. It’s What’s For Dinner., the beef industry platform supported by the Cattlemen’s Beef Board and the National Cattlemen’s Beef Association, released a two-hour long video of a prime rib roast slowly cooking over an open flame​ as…

Dive Brief: Amazon is the most valuable U.S. brand with a 20% annual jump to a record $334.65 billion this year. The e-commerce giant topped the list of the 100 most valuable U.S. brands, whose combined value rose 5% to…

Dive Brief: Dunkin’ has launched its first online pop-up shop for the holidays, the Dunkin’ Shop, according to a press release. A promotional campaign supporting the launch features Dunkin’ fans like singer/songwriter Andy Grammer, as well as newlyweds Jared Haibon and Ashley Iaconetti…

Dive Brief: Jennie-O Turkey Store, a wholly owned subsidiary of Hormel Foods, kicked off its annual campaign reminding consumers that they can call a 1-800-TURKEYS hotline during the holidays to get advice on how to prepare seasonal meals, according to…

There is something about the holiday season that can unexpectedly turn all of us into sentimental mush. We are going about our daily routine and a commercial catches our eye — maybe it is for a hoodie, or a department store or…

Dive Brief: Local advertising revenue in the U.S. will rise 5.8% to $161.3 billion next year as media ad spending ramps up for elections, including the presidential race, according to a forecast by BIA Advisory Services shared with Marketing Dive.…