Dive Brief: Eighty-six percent of Gen Z and millennials report they’re open to sharing sponsored content online for money, according to a new survey on influencer marketing by Morning Consult. Additionally, 61% of the respondents interviewed said they’re likely to…
Dive Brief: Connected TV (CTV) media spending will surge 38% to $6.94 billion in the U.S. this year as advertisers work to reach audiences on streaming services like Hulu, Roku and YouTube, researcher eMarketer shared with Marketing Dive. The firm…
Dive Brief: Chick-fil-A had to apologize to consumers after sending an email communication in celebration of National Chicken Sandwich Day, according to Business Insider. The promotional holiday falls on Nov. 3 — a Sunday — when Chick-fil-A is closed. Popeyes,…
OXON HILL, MD — As accusations of woke-washing in marketing grow, brands are being warned to [cause marketing], and only pair their campaigns with causes that align closely with their core product. While some degree of risk management is necessary,…
Dive Brief: Popeyes will bring back its fried chicken sandwich on Sunday, Nov. 3, according to [in]. The offering previously sold [Popeyes]. In [in], a person posts an “Open Sunday” tag under a Popeyes roadside advertisement. The Popeyes ad sits directly next to one…
Dive Brief: Amazon on Thursday reported that third quarter net sales rose 24% to $70 billion, as net product sales rose to $39.7 billion from $33.7 billion a year ago. In North America, its biggest market, net sales rose to…
Dive Brief: Ebay on Wednesday reported that third quarter revenue was flat year over year at $2.6 billion, as gross merchandise volume (GMV) fell 4% to $21.7 billion. Marketplace revenue fell 1% to $2.1 billion and GMV fell 5%; StubHub…
Brief: Amazon’s livestreaming platform Twitch hired Doug Scott as CMO, a title he previously held at social game developer Zynga, per an announcement shared with Mobile Marketer. Twitch had been without a CMO since July, when Kate Jhaveri left the…
NEW YORK — Agencies for years have pined for a third player to break up the stringent control of digital advertising wielded by the Google-Facebook duopoly, and with Amazon — whose ad business raked in $10 billion in revenue in…
Brief: Burger King created a promotional video from doorbell footage to promote the nationwide expansion of Uber Eats delivery, per an announcement. The burger chain’s King mascot visited hundreds of Los Angeles-area homes that had Amazon Ring doorbell cameras, and…
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