Brief: Campari’s Wild Turkey bourbon is collaborating with digital media company Complex Networks on two new social video series starring Oscar-winning actor Matthew McConaughey. Both series focus on trailblazers whose personal convictions help to shape cultural movements, per an announcement.…
Dive Brief: Bacardi Rum is partnering with ocean-focused environmental group Lonely Whale to collect single-use plastic straws from 55 bars across the U.S., according to a press release. The straws will be turned into limited-edition vinyl records featuring “Make It…
Dive Brief: Subway announced several executive leadership changes, naming Carrie Walsh as CMO of North America and Robin Seward as SVP of marketing strategy and planning, according to news shared with Marketing Dive. Additional appointments include Aidan Hay as VP…
Dive Brief: S4 Capital, Martin Sorrell’s holding company, has acquired Firewood, the largest independent digital marketing agency in Silicon Valley, according to news shared with Marketing Dive. S4 paid $150 million for the shop, per reports. S4 will merge Firewood…
Amazon and Disney are reportedly mired in a dispute that signals the connected TV (CTV) landscape could grow more contentious as the market continues to fragment and more players vie for a piece of an ad spending pie that [the…
“People hate advertising. They f—-ing hate it … and it’s all advertisers’ fault.” Those comments, made by Boudica Chief Creative Officer and former Hearst content chief Joanna Coles during a panel about the future of creativity at Advertising Week, helped…
Capitol Hill has been increasingly interested in the workings of the Internet search industry over the past 18 months, having called Google before Congress last year, and launching an antitrust investigation into tech giants this year. Congressional representatives time and…
Dive Brief: Speaking about the future of agencies at Advertising Week on Thursday, General Mills CMO Ivan Pollard suggested that clients, and particularly CPGs, need partners who can do three things: draw up big, breakthrough creative ideas, use their external…
Dive Brief: The boxing brand Everlast has refreshed its global “Be First” campaign that spotlights a new class of athletes, according to information provided to Marketing Dive. The selected athletes are Patricio Manuel, the world’s first male professional boxer who is…
Dive Brief: Fashion brand Louis Vuitton and video game developer/esports tournament organizer Riot Games have announced a partnership, starting with the 2019 League of Legends World Championships, according to an announcement. For the Championships, Vuitton is creating a one-of-a-kind Trophy…
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