Dive Brief: Innovid, the advertising and analytics startup focused on connected TV (CTV), has acquired the display advertising software company Herolens, according to news shared with Marketing Dive. Terms of the deal were not disclosed, but The Wall Street Journal,…
Dive Brief: The Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per an announcement shared with Marketing Dive. The trade group’s Alliance for Inclusive and Multicultural Marketing…
Video-sharing app TikTok has the potential to be a key media platform for brands looking to reach young audiences around the upcoming holiday shopping season, several marketing experts told our sister publication Mobile Marketer. However, brands must be open-minded and…
Dive Brief: For the opening week of the NFL season, 58% of surveyed adult viewers reported watching at least one game via a paid streaming service or app, according to a new Snapshot Study from agency Colling Media. More than…
Brief: Kylie Cosmetics, the beauty brand started by reality-TV star Kylie Jenner, generates the most social media engagement among cosmetics brands while spending nothing on paid social ads, per a study researcher BrandTotal shared with Mobile Marketer. Eighty-two percent of…
Dive Brief: The Association of National Advertisers (ANA) is launching a dedicated unit focused on measurement to improve adoption of industry standards, according to details shared with Marketing Dive. The new Measurement for Marketer’s division (MFM) was unveiled today at…
Dive Brief: Hilton unveiled a new installment of its “Expect Better, Expect Hilton” campaign featuring actress Anna Kendrick, according to a press release shared with Marketing Dive. The new incarnation of the campaign, developed with ad agency TBWA/Chiat Day, offers TV commercials, radio…
Dive Brief: More than three-quarters of consumers plan to buy goods from Walmart and/or Amazon this holiday season, a Coresight Research report surveying 1,784 respondents found. Eighty-eight percent of Amazon Prime members plan to buy on Amazon, compared to about 65.4%…
Dive Brief: Bacardi-owned gin brand Bombay Sapphire opened a public art installation at an outdoor mall in Los Angeles that aims to crowdsource people’s creativity. The #FindYourCanvas installation consists of a blank canvas that gets painted in real time by…
Dive Brief: Football fans can now take courses in watching college football thanks to a new certificate program that was debuted this week by Heineken-owned beer brand Dos Equis, according to a press release. The series of online courses is…
Brief: Jersey Mike’s Subs is rolling out a college football tailgating tour to promote its mobile app. The 16-stop tour kicks off on Aug. 30 at Michigan State University and wraps up at Pennsylvania State University on Nov. 30, per…
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