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4 Ways to Futureproof Your Website

4 Ways to Futureproof Your Website

AI-driven search and digital marketing is just around the corner. So too are newer devices, such as folding phones, and faster-than-ever connections via 5G. As a webmaster or internet marketer, your work is never finished when it comes to maintaining…

How to Navigate the Gender Gap in a Remote Culture

How to Navigate the Gender Gap in a Remote Culture

The traditional 9-5 office setup might have been a punishing commute, with work distractions, and a lack of privacy. But on the plus side, there will likely have been impromptu chats, closer collaboration, and access to in-person mentoring and support.…

Adobe GenStudio: 3 key questions answered

Adobe GenStudio: 3 key questions answered

Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset…

Using PR to Reach Gen Z

Using PR to Reach Gen Z

As more and more members of Generation Z continue to enter adulthood, this generation adds its distinct perspective to public discourse, joins the marketplace, and helps shape marketing strategies. Public relations and other communications professionals need to keep up to…

Katie Robbert: Spotlight on the expert

Katie Robbert: Spotlight on the expert

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Before Trust Insights, she built…

Flirting with a Customer Support Chatbot? Stop it now

Flirting with a Customer Support Chatbot? Stop it now

Expecting a human connection and quick solutions to your problem from a chatbot might cause you privacy issues, cybersecurity expert warns Customer support chatbots help users solve their daily problems in many areas, from online shopping to financial services, but…

LinkedIn restores service after global outage

LinkedIn restores service after global outage

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Earlier this week,…

AI and Its Growing Impact on Marketing and Advertising

AI and Its Growing Impact on Marketing and Advertising

Artificial intelligence (AI) is transforming advertising and marketing, aiding both small and large businesses as they look to gain insights into customer behavior and optimize their campaigns. As consumers become more difficult to reach and even more selective with their…

Tableau Pulse uses AI to make data more accessible

Tableau Pulse uses AI to make data more accessible

Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. Pulse will also allow a…

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