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3 Trends That are Shaping the Hospitality Industry

3 Trends That are Shaping the Hospitality Industry

Opinions expressed by Entrepreneur contributors are their own. After a difficult few years, things are beginning to look up for the hospitality industry. Travel bans are lifting. More than 30 million Covid vaccines are administered worldwide each day. Airlines are…

2022 Predictions: CTV and cross-channel advertising

2022 Predictions: CTV and cross-channel advertising

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships.More streamingWhile…

B2B Content Marketing Practices that Work

B2B Content Marketing Practices that Work

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation.In this article, we take a look at B2B content marketing practices that work and why…

To know your customers, ping their phones

To know your customers, ping their phones

Every customer carries a phone and a wallet. To get to their wallet, go through their phone.Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas…

Why On-Page SEO is Crucial and How to Improve It

Why On-Page SEO is Crucial and How to Improve It

It’s crucial with nowadays with all the competition on the web that every business’ strategy should be focused on ranking as high as possible in the search engines. Basically, what good SEO is about is trying to develop a website…

Why keeping the customer beats finding a new one

Why keeping the customer beats finding a new one

The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. Keeping the customers you…

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