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Why keeping the customer beats finding a new one

Why keeping the customer beats finding a new one

The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. Keeping the customers you…

8 Tips to Turn Subscribers into Loyalists

8 Tips to Turn Subscribers into Loyalists

I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data.Two questions in particular keep coming…

‘I Am So Sorry You Have to Grow Up in This Mess’

‘I Am So Sorry You Have to Grow Up in This Mess’

Sadly, fast-food workers are no strangers to angry and entitled customers, especially when people come into the restaurants hangry. TikTok via Scott Hubbard TikTok via Scott Hubbard One TikTok user is going viral for sharing the moment his daughter saw…

LinkedIn Goes Dark (Mode) – Business 2 Community

LinkedIn Goes Dark (Mode) – Business 2 Community

Not everyone wants LinkedIn to be the same, so LinkedIn increasingly supports different ways of using it and different approaches and the latest episode of this is Dark Mode.Not some ominous film, but the ability to choose a light (white)…

Streamline Your Workflows With These HubSpot Features

Streamline Your Workflows With These HubSpot Features

HubSpot is one of the most used workflow software that offers a plethora of automated marketing features. These features help you boost your connection with customers and ultimately drive profit for your organization. Whether it is social media management, emails,…

‘The Ugliest Dress Uniform In the U.S. Military’

‘The Ugliest Dress Uniform In the U.S. Military’

Opinions expressed by Entrepreneur contributors are their own. Just in time for Halloween, the Space Force has released photos of the prototype for its new uniforms, which many are pointing out look more like a costume than an official outfit. U.S. Space…

Real Story on MarTech: Getting to DAM 3.0

Real Story on MarTech: Getting to DAM 3.0

In the last decade of Real Story Group’s coverage of the Digital Asset Management (DAM) marketplace, we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. The DAM universe is now segmented into three distinct categories that…

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