In the second half of 2019, I made a presentation to Western Governors University’s marketing department. There I discussed a project that involved working with an IT colleague. We were documenting business continuity and disaster recovery (BCDR) plans for the…
Here we have a useful infographic that we have designed that features information about colour psychology to help you choose the right colours for your brand. The design starts off with some colour psychology statistics and then goes on to…
People traveling for the holidays will be in for some sticker shock this season. Westend61 | Getty Images The cost of everything from airfare to gas prices has gone up, CNN Business reported. Here’s what you can expect.Related: 7 Entrepreneurs…
I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made a career out of using marketing technology. But, I’m frustrated. Yesterday,…
Reaching your target audience has never been easier. You can have a targeted marketing campaign with customers, buyers, and leads at your fingertips. But with all the information overload, is it easy to be heard among the chatter and static?…
Mortgage rates reached 7% this week, the highest they’ve been in nearly 20 years, as the Fed continues efforts to curb persistent inflation. The rapidly rising mortgage rate (more than double what it was this time last year) reflects the…
In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of…
Digital Privacy Expert Shares the Risks Kids Face While Being Addicted to Screens Canadians spend more than 22 years of their lifetime online and their kids don’t seem to be doing any better. In fact, 89% of Canadian parents believe…
Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Business Insider. This as-told-to essay is based on a conversation with Amber Lucas. It has been edited for length and clarity. Courtesy of Amber Lucas via BI…
Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020,…
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