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Why you should avoid lofty martech promises

Why you should avoid lofty martech promises

I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made a career out of using marketing technology. But, I’m frustrated. Yesterday,…

Are We Headed for a Recession? It’s Complicated.

Are We Headed for a Recession? It’s Complicated.

Mortgage rates reached 7% this week, the highest they’ve been in nearly 20 years, as the Fed continues efforts to curb persistent inflation. The rapidly rising mortgage rate (more than double what it was this time last year) reflects the…

Post-Pandemic Business Recovery: The Ultimate Guide

Post-Pandemic Business Recovery: The Ultimate Guide

Since the COVID-19 pandemic hit in 2020, the business sector has dramatically changed. Businesses were forced to shift their operations in a different direction. Even though the world is entering a post-pandemic era, the impact of the health crisis remains…

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