Marketing Strategy | LMWS.asia - Malaysia | Indonesia

Wynn Las Vegas to put Echos in Every Room

[ad_1] The Wynn Las Vegas hotel has unveiled plans to equip all its 4,748 rooms with an Amazon Echo. The roll-out will start this month with Echos installed in suites at the hotel. It will be in all guest rooms…

LMWS Asia

December 16, 2016

Marketing Strategy

M&C Saatchi Abel Introduces Charity ‘Stamps for Good’

[ad_1] M&C Saatchi Abel has created a new initiative to allow people to include a virtual stamp, in every email they send, that is linked to a specific charity. In collaboration with RocketSeed, Stamps for Good is made up of…

LMWS Asia

December 14, 2016

Marketing Strategy

Cisco employs VR to dramatise cybersecurity threats

[ad_1] Cisco, together with PR partner Allison+Partners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats. Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds…

LMWS Asia

December 14, 2016

Marketing Strategy

Google’s self-driving cars spin out into new company called Waymo

[ad_1] Google will no longer be making a self-driving car. But Waymo will. Basically, the self-driving unit at Google X, previously codenamed Chauffeur, has now spun out into its own independent company under the Alphabet umbrella. New Waymo CEO Jon…

LMWS Asia

December 13, 2016

Marketing Strategy

Delivery Hero Acquires Foodpanda from Friend/Rival Rocket Internet

[ad_1] Delivery Hero has acquired rival Foodpanda from Rocket Internet – adding 20 new countries in Eastern Europe, MENA and Asia to Delivery Hero’s platform and consolidating its position in the Middle East. The terms of the acquisition are undisclosed…

LMWS Asia

December 12, 2016

Marketing Strategy

What does the Consumer Review Fairness Act mean for consumers and online reviews?

[ad_1] Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations,…

LMWS Asia

December 12, 2016

Marketing Strategy

Ferrero Rocher shows that all that glitters is not gold | Advertising

[ad_1] This mashup of Vivienne Tam and Ferrero Rocher chocolate is certainly eye-catching. Ad Nut appreciates the adventurousness of the brands involved, but personally believes covering oneself from head to toe in gold is a fashion faux pas; a bit…

LMWS Asia

December 11, 2016

Marketing Strategy

Roubdtable: Digital pain points include attribution, measurement, justifying costs | Analysis

[ad_1] It’s not that brands don’t see the value in digital or cross-channel marketing, but rather overcoming the challenges unique to their vertical while justifying investment—especially with the current gaps in attribution models and measurement. That was the main message…

LMWS Asia

December 8, 2016

Marketing Strategy

Livestream from Shanghai: Tomorrow’s Agency of the Year Awards for Greater China | Advertising

[ad_1] For the first time, through a collaboration with Tencent, an Agency of the Year Awards ceremony will be livestreamed tomorrow night from Shanghai. Simply scan the QR code below to watch the ceremony live starting at 8 pm (Shanghai/HK/SG).…

LMWS Asia

December 5, 2016

Improve Your Relationship with Mobile Users

Marketing Strategy

Mobile marketing proving mettle in APAC

[ad_1] SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing…

LMWS Asia

December 2, 2016

Marketing Strategy

Diversity key to boosting APAC agency talent pool

[ad_1] Agencies need to have a comprehensive strategy to increase diversity if they want to hire and keep hold of the best up and coming talent, according to Juliet Timms, founder of Grace Blue. Speaking to Campaign Asia-Pacific alongside Jean-Michel…

LMWS Asia

December 2, 2016

Content Marketing · Marketing Strategy

How to Establish Expert Status with Content Marketing

[ad_1] Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes. You can establish an expert status by brainstorming for ideas for content creation, and turning those ideas into blog or article…

LMWS Asia

November 5, 2016