Marketing Strategy | LMWS.asia - Malaysia | Indonesia

92% of Chinese males prefer niche beauty brands: report | Marketing

[ad_1] Source Reuter Communications The New Face of Beauty in China’ report, in partnership with ColourData Methodology The research included focus groups, mobile ethnographies, big data analytics and a quantitative online survey covering more than 300 consumers across first-tier cities of Shanghai,…

LMWS Asia

May 30, 2019

Marketing Strategy

“It’s been a hell of a journey”: Nick Waters on exiting Asia | Advertising

[ad_1] Dentsu Aegis Network DAN announced in December that its longtime APAC CEO, Nick Waters, would be leaving for a new role as executive chairman of DAN UK and Ireland. Before departing, Waters agreed to sit down for an exit…

LMWS Asia

March 1, 2019

Marketing Strategy

3 questions marketers need to ask about data quality | Digital

[ad_1] Two women are eating lunch in a resort. “Boy, the food here is terrible,” says one. “Yes, but such big portions” raves the other. Okay, that’s not quite the way that old joke goes. The punchline is supposed to…

LMWS Asia

December 31, 2018

Digital Marketing · Ecommerce · Marketing Strategy

Holiday 2018 Spending Statistics and Trends

Bring on the holiday 2018 cheer because it’s officially peak retail season. Case in point, starting Nov. 5 for the holiday season, all Amazon and Target customers can get free two-day shipping no matter the amount they spend. And consumers…

LMWS Asia

December 4, 2018

Marketing Strategy

Cooking with data | Digital

[ad_1] Financials, CPGs and telcos weighed in at Re.Con Indonesia in Jakarta on their top data challenges when trying to craft winning recipes for digital-marketing success. Quality ingredients and explosive tactics During a panel discussion on breaking down content, media…

LMWS Asia

December 1, 2018

Branding · Marketing Strategy

10 Ways You Can Attract High-End Clients That Will Pay for Your Premium Product or Service

Maintaining healthy client relationships is essential to the lifeblood of your business operations. At times, it can be a love-hate relationship on both sides of the spectrum. You can grasp the concept that without your customers, there would be no…

LMWS Asia

November 26, 2018

Marketing Strategy

How we misread 'new retail'

[ad_1] The concept of ‘new retail’ turned two years old this month. Like innovation’, digital disruption’ and digital transformation’, ‘new retail’ is a concept that’s prone to multiple definitions and interpretations. Lack of common understanding has led to the reduced…

LMWS Asia

November 1, 2018

Marketing Strategy

Gaining share in a trade war: Five tips for successful brand-building in China | Marketing

[ad_1] The Trump Administration recently announced that it would impose tariffs on $200 billion in Chinese goods as of September 24. China countered with plans to hit $60 billion in US goods with new tariffs. This is on top of…

LMWS Asia

October 2, 2018

Marketing Strategy

Publicis, VCCP named winners in Cathay Pacific’s first pitch in 25 years | Advertising

[ad_1] Cathay Pacific has concluded its global marketing agency review, naming Publicis Groupe and Chime Communications’ VCCP to handle its creative, media and social duties. The announcement officially ends a 25-year relationship between the airline and McCann Worldgroup. The review…

LMWS Asia

September 2, 2018

Marketing Strategy

Lego Technic creates live brand experience in China | CEI News

[ad_1] Lego Technicthe company’s product line of mechanically oriented products for more advanced builderslaunched its first live brand experience in China last weekend as part of a broader integrated PR and social campaign designed to build awareness for Technic in…

LMWS Asia

August 3, 2018

Digital Marketing · Marketing Strategy

Why Storytelling Is A Must-Have Inside Sales Skill

If you want to sell, you have to make people want to listen to you. Not only listen — but want to listen. See, selling has moved far away from the days of pushing information down people’s throats and employing…

LMWS Asia

July 20, 2018

Marketing Strategy

Samsung CMO vies to make her brand more human than Apple | Advertising

[ad_1] Younghee Lee, the chief marketing officer of Samsung, is already three years into her campaign to humanize the electronics giant. So there she was again at Cannes last month, reinforcing the message that her brand’s products will be enablers…

LMWS Asia

July 4, 2018