Marketing Strategy | LMWS.asia - Malaysia | Indonesia

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road,…

LMWS Asia

January 17, 2017

Marketing Strategy

Formula safety still a prime concern of Chinese mums | Marketing

[ad_1] CHINA – Product safety, especially for infant milk formula (IMF), remains the primary concern for Chinese mums after several safety scares involving domestic brands, according to Mintel’s Marketing to Mums, China study. Overseas IMF brands are largely favoured by…

LMWS Asia

January 17, 2017

Marketing Strategy

Wordplay welcome in HK, but poor efforts will be pun-ished | Analysis

[ad_1] While puns and wordplay are technically not allowed in mainland China, Hong Kong creatives find them to be irresistible and effective—most of the time. Puns and wordplay are a part of everyday life in Hong Kong society. Cantonese, spoken…

LMWS Asia

January 14, 2017

Marketing Strategy

HubSpot’s GM for Japan resigns | News

[ad_1] HubSpot’s general manager for Japan, Yuri Akahira, is understood to have resigned after six months in the role. Akahira joined HubSpot upon launch in Japan from Meltwater, where she was Japan managing director, in June 2016. The reason for…

LMWS Asia

January 11, 2017

Marketing Strategy

China outlook: Great expectations | Analysis

[ad_1] Editor’s note: We’ll be featuring 2017 Outlook content from the latest issue of Campaign all this week. Subscribers can see it all now in the emagazine. The whirlwind of events that blew over all of us in 2016 will undoubtedly leave everyone…

LMWS Asia

January 8, 2017

Marketing Strategy

Rocked by scandals, Japan must change | Analysis

[ad_1] Editor’s note: We’ll be featuring 2017 Outlook content from the latest issue of Campaign all this week. Subscribers can see it all now in the emagazine. The dust had barely settled from the revelation that Japan’s largest agency, Dentsu, had been overcharging…

LMWS Asia

January 5, 2017

Marketing Strategy

How Hatchimals became this year’s toy craze | Analysis

[ad_1] Hatchimals are this season’s must-have toy, and the comms team behind it says its success all comes down to its mysterious launch. Zeno Group has been PR AOR for Spin Master, the company behind Hatchimals, for two years. The…

LMWS Asia

January 2, 2017

Marketing Strategy

Let’s stay human in 2017 | Analysis

[ad_1] What the US election certainly proved was that even when we have the most sophisticated algorithms analyzing genuinely robust data points – that it comes down to whether you are putting the right question, to the right person. Now…

LMWS Asia

December 30, 2016

Marketing Strategy

New China live streaming regulations could benefit brands | Advertising

[ad_1] CHINA – China’s long arm of censorship now reaches live streaming, a wildly popular phenomenon that has brands such as Xiaomi, Mondelez and Durex jumping on bandwagon to broadcast product-related videos to consumers in real time. Earlier this month,…

LMWS Asia

December 24, 2016

Marketing Strategy

Campaign China’s top brand missteps from 2016 | Advertising

[ad_1] See all our 2016 year-in-review features across Asia-Pacific: Brand crises; major appointments and departures; big launches; the best, worst and strangest ads; and more. Racist Qiaobi laundry detergent ad Eyebrows were raised to the ceiling for this laundry detergent ad that…

LMWS Asia

December 21, 2016

Marketing Strategy

This is why Facebook and Twitter desperately need to change in 2017

As we are nearing the end of 2016, social networks are bigger than ever. Billions of people in the world are connected through only a small amount of platforms — the biggest being Facebook, Twitter and Instagram, the last of…

LMWS Asia

December 20, 2016

Marketing Strategy

Wynn Las Vegas to put Echos in Every Room

[ad_1] The Wynn Las Vegas hotel has unveiled plans to equip all its 4,748 rooms with an Amazon Echo. The roll-out will start this month with Echos installed in suites at the hotel. It will be in all guest rooms…

LMWS Asia

December 16, 2016