Google has developed a new solution for reporting fraudulent activity relating to Google My Business and Maps.Users can now submit a complaint form when they come across a Maps or GMB listing that leads to fraudulent activity.Complaints submitted through this…
This is a sponsored post written by Finteza. The opinions expressed in this article are the sponsor’s own.When online advertising replaced traditional advertising channels, advertisers and marketers became armed with tools and resources to know how their advertising budget was spent; we…
Google announced it is expanding Merchant Center capabilities to all online retailers allowing them to directly provide up-to-date product information.Product data feeds uploaded to Google Merchant Center are eligible to display in search results, which will be updated in real-time.Giving…
Dwell time is one of those metrics that gets referenced a lot in articles, on social media, and in conference presentations.Sadly, though, it remains greatly misunderstood by some in the SEO community.What is dwell time? Do search engines really use…
ADVERTISEMENTYouTube is making changes to how it gives strikes to users who violate the community guidelines.Strikes could result in penalties or even the removal of an account.But first, YouTube will give users a one-time warning before handing out further strikes.There…
A study on the impact of accelerated mobile pages (AMP) on search performance shows a positive correlation between AMP and organic traffic.Stone Temple and WompMobile collaborated on what they say is the first comprehensive, large-scale study of AMP.The study examines…
Updates to Google Search Console are coming fast and furious. Even for the most eagle-eyed of SEO professionals, it can be hard to keep on top of all of the latest developments.As such, I thought it would be helpful to…
Google appears to be testing the use of favicons within the top stories carousel in search results.Favicons are appearing for some users in desktop search results next to the website name, similar to how they appear in browser tabs.Here’s an…
This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own.Every day marketers spend hours creating reports in Excel. Not only is the task extremely tedious, but the chances of mistakes are also…
Google’s Gary Illyes has clarified that the hreflang attribute is not a ranking signal, though it will result in more targeted traffic.On the use of hreflang, Illyes says:“You will NOT receive a ranking benefit per se, at least not in…
Google’s Gary Illyes has provided a matter-of-fact explanation of how the RankBrain algorithm works.He also cleared up some theories and misconceptions about the algorithm that others have put out there.Illyes is preparing for a Reddit AMA which is scheduled to…
Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns.TrueView for Action campaigns are designed to drive leads and conversions by adding prominent CTAs and headline text overlays to video ads on YouTube.Maximize conversions is…
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