Search Engine Optimisation

This past year has certainly given social media marketers plenty to chew on as they set strategy and allocate budget for 2022.Snapchat emerged as a major player in social media marketing, growing revenue 57% YoY, achieving its first billion-dollar quarter,…

This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own.Push notifications are one of the most effective channels to re-engage users.But how can you best use push notifications when you’re in the business of…

What on earth is co-citation, and is it a Google search ranking factor?You may have heard the term co-citation in your SEO wanderings, often in discussions on link building and typically in conjunction with another term: co-occurrence.Co-citation has long been…

With every website, there is always a greater opportunity to optimize than there is time or resources to implement.Businesses of all sizes must be able to effectively prioritize focus, energy, and expense towards areas that have the most potential impact.Consistently…

SEO is like any other industry that you can master over time: If you get too comfortable with it, you can think of yourself as being above making mistakes.We all know how it goes. You’re in it for five years,…

We’ve long heard the importance of creating a mobile-friendly website for enhancing your user’s experience and improving your SEO efforts. Even so, we often think of mobile-friendliness in terms of ensuring your webpages appropriately resize when viewed on a mobile…

Have you tried using GMB Products to promote important product pages on your website?If not, you may be missing out on a valuable opportunity to showcase products and drive customer interactions in Google Search.Google officially calls this feature “Product Editor,”…

Google says its algorithm takes more than 200 signals into consideration when ranking webpages.But Google doesn’t list all of those 200+ ranking factors. Not anywhere.And most of those who claim to know all 200 Google ranking factors are lying –…

The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021.Many brands have already introduced this platform into their social media strategies, and others will no doubt be considering it.To help…

Google’s John Mueller answered if Google considered mobile interstitials a negative page experience factor. Mueller acknowledged that nothing has changed. But he then suggested a way to show interstitials without any negative quality factor affecting the rankings.Mobile InterstitialsA mobile interstitial…

If you want to rise above the competition in the SERPs, all you have to do is publish high-quality content.Sounds easy, right?However, there are a couple of problems with this. Everyone thinks that their content is the highest quality out…

Tech giants are investing heavily in machine learning.In 2019, Microsoft invested in 11 artificial intelligence (AI) startups, with $1 billion for OpenAI alone. And they aren’t even the biggest source of corporate venture capital flooding into AI startups.In that same…