Brands large and small are looking to Shopify as their resource to unify all of their commerce into a single command dashboard.Merchants can take advantage of the online store customization…
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now.Big changes are on the horizon,…
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have…
This article is part of a four-part series about famous brand rivalries. Few brands have the intense rivalry that Miller Lite and Bud Light have, despite Bud Light’s consistently higher…
Google News has been around for two decades.And now more than ever, the internet is many people’s primary news source. Gone are the days of buying a newspaper in your…
Dive Brief: Snap Inc. has hired Colleen DeCourcy as chief creative officer with the goal of elevating its brand image and storytelling projects, per a news release emailed to Marketing…
The traditional consumer journey has evolved dramatically over the years, with eCommerce fundamentally changing the way consumers purchase products. While we have often heard the phrase that “consumer is king”,…
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this…
Podcasts are at the center of attention among marketers this week as the Interactive Advertising Bureau (IAB) hosts its Podcast Upfront with sales presentations from companies including Disney, Paramount and…
Can’t you just call Google and tell them we want to be on the first page?We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just…
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