Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match
Michelob Ultra combines the real and virtual in what it claims is the world’s first hybrid tennis match. The match, which highlights the career of John McEnroe as he plays…
YouTube Live Streamers Can Redirect Viewers To Other Channels via @sejournal, @MattGSouthern
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels.Cross-channel live redirects are functionally similar to Twitch raids, which allows a…
Why WebOps is critical to digital marketing success
WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations.“By WebOps, I mean a set of practices…
Malibu calls for eternal summer with new campaign
Dive Brief: Pernod Ricard's Malibu, a coconut liquor made with rum, unveiled a brand refresh that kicks off with the global campaign "Welcome to Malibu," according to a press release.…
A Rare Compliment? Bezos Says Musk Is ‘Extremely Good’ At One Skill
Could this possibly be some sort of peace offering? Alberto Rodriguez/E! Entertainment | Getty Images Elon Musk and Jeff Bezos have been longstanding rivals, especially when it comes to business…
The Three Pillars Of SEO: Authority, Relevance, And Experience via @sejournal, @marktraphagen
What do you need to compete in SEO?Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most successful…
Why Investing In A Website (Instead Of An App) Is Better For Your New Business
In a startup (new business), being nimble and agile is about survival in a competitive landscape and putting the customer experience at the heart of everything we do is critical.…
How to implement a buyer-first digital strategy across departments
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing…
9 Essential Steps In Building A Winning SEO Strategy via @sejournal, @lorenbaker
Online shopping has taken over the world.While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your home…
A Comet Twice the Size of Rhode Island — the Biggest Ever Seen — Is Heading Towards Our Sun
NASA's Hubble Space Telescope has calculated the size of a massive comet nucleus observed last year, and it's the largest ever spotted, measuring 80 miles across —about twice the width…