8 Tips to Turn Subscribers into Loyalists
I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty…
Vietnam offshore wind opportunities increasing
In pursuit of Vietnam’s economic growth agenda and sustainability goals, the country’s authorities have been actively working to expand energy capacity, with a commitment to…
Amazon deepens measurement tools, brings display ads to Twitch livestreams
Dive Brief: Amazon shared a flurry of advertising updates at its annual UnBoxed showcase last week, among them the news that Twitch livestreams will support sponsored display ads. Twitch started…
Push Notifications: Re-Engaging Users in 2022 via @sejournal, @notix_push
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own.Push notifications are one of the most effective channels to re-engage users.But how can you…
The case for cloud in life sciences
Cloud computing has come of age. From its origins in the tech sector more than a decade ago, it has spread to a wide…
Why Digital Marketing Strategies are Imperative to Boost Startup Growth
The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed…
Essential Digital Marketing Trends for Small Businesses
Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses…
Winning the race with inflation: The pricing opportunity for industrial companies
Many industrial companies face a complex new array of challenges today, including a global pandemic that has driven radical shifts in demand, buying patterns, cost to serve, and perceived…
Snap's revenue miss highlights outsized impact of Apple's tracking changes
Dive Brief: Snapchat owner Snap Inc. saw revenue up 57% year-on-year to $1.07 billion in the third quarter, missing the lower end of its guidance by $3 million, according to…
Is Co-Citation A Google Ranking Factor? via @sejournal, @mirandalmwrites
What on earth is co-citation, and is it a Google search ranking factor?You may have heard the term co-citation in your SEO wanderings, often in discussions on link building and…