Brief: Amazon reported revenue for its “other” category that mostly comes from ad sales rose 37% to $3 billion in Q2, compared with a 34% yearly jump in the prior quarter, per an announcement. The results were a bright spot for the…
Dive Brief: Target is in preliminary talks to acquire WPP’s Triad Retail Media unit, The Wall Street Journal reported, citing anonymous sources familiar with the situation. Since the talks are preliminary, the sources said a deal won’t necessarily go through. …
Brief Dive Brief: Ad sales reached an all-time high in 2018 at $212 billion, with ad spending growing by nearly 10%. Q4 saw the strongest growth in 18 years at 12%, driven mainly by digital, audio and out-of-home (OOH), according…
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