NEW YORK — Agencies for years have pined for a third player to break up the stringent control of digital advertising wielded by the Google-Facebook duopoly, and with Amazon — whose ad business raked in $10 billion in revenue in…
Dive Brief: Innovid, the advertising and analytics startup focused on connected TV (CTV), has acquired the display advertising software company Herolens, according to news shared with Marketing Dive. Terms of the deal were not disclosed, but The Wall Street Journal,…
Brief: Chief marketing officers (CMOs) are in a creative rut that is hurting the value of their brands as they offer digital customer experiences that all look and feel the same, Forrester Research said in a report shared with Marketing…
Dive Brief: LinkedIn has entered an agreement to acquire the ad-tech firm Drawbridge, Tomer Cohen, the online networking site’s VP of product, announced in a blog post. Financial terms of the deal were not disclosed. Drawbridge and its leadership team…
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