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Profile: The man behind Dentsu’s ambitious content business | Analysis

[ad_1] Dentsu Inc’s detractors are fond of stating that the company is too TV-centric in an age where everything is supposed to be digital. It’s true that the company’s dominance in Japanese advertising is built on TV. But it is…

LMWS Asia

February 4, 2018

Mobile Marketing

Snapchat Partners with Oracle for Offline Ad Targeting

[ad_1] Snap Inc, the company behind Snapchat, has signed a deal with Oracle Data Cloud – as it aligns its ad targeting with the likes of Google, Facebook and Twitter. The Wall Street Journal reports, confirmed by Oracle via Twitter,…

LMWS Asia

January 22, 2017

Mobile Marketing

US Ad Groups File Petition Against FCC’s Information Opt-in Rules

[ad_1] Several major US ad groups have jointly submitted a petition asking the Federal Communications Commission (FCC) to reconsider its ISP (internet service provider) privacy opt-in rules, which took effect this week. The rules prohibit ISPs from using information about…

LMWS Asia

January 7, 2017