asia pacific | LMWS.asia - Malaysia | Indonesia

Move and win roundup: JWT, WE, Omnicom, McCann, O&M, more

[ad_1] PEOPLE MOVES J. Walter Thompson Asia Pacific appointed Sylvia Leong as Asia Pacific Director of Human Resources. She joins from Kennametal Inc, where she led a regional HR team. Omnicom Media Group Australia appointed Kristiaan Kroon as chief investment…

LMWS Asia

January 20, 2017

Marketing Strategy

Cisco employs VR to dramatise cybersecurity threats

[ad_1] Cisco, together with PR partner Allison+Partners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats. Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds…

LMWS Asia

December 14, 2016

Marketing Strategy

Roubdtable: Digital pain points include attribution, measurement, justifying costs | Analysis

[ad_1] It’s not that brands don’t see the value in digital or cross-channel marketing, but rather overcoming the challenges unique to their vertical while justifying investment—especially with the current gaps in attribution models and measurement. That was the main message…

LMWS Asia

December 8, 2016

Improve Your Relationship with Mobile Users

Marketing Strategy

Mobile marketing proving mettle in APAC

[ad_1] SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing…

LMWS Asia

December 2, 2016