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YSL journeys to Coachella with ‘beauty station’ pop-up

YSL journeys to Coachella with ‘beauty station’ pop-up

Brief Dive Brief: YSL Beauté hosted the YSL Beauty Station and pop-up store in Cathedral City, California, located along Route 111 on the road to the Coachella music festival, according to a company press release. The campaign includes a YouTube…

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