Brief Dive Brief: Ferrero brand Tic Tac Gum will debut two new 15-second spots that will air on TV, digital and social media channels, according to details shared with Marketing Dive. The campaign, “Refreshing. Delicious. Fun,” focuses on the idea that…
Recently we’ve been working with some businesses that have been struggling with growth. Only it’s not the trouble you think it is — business is actually good. The trouble is whether they’re growing the “right way” for their business. Many…
All too often logo design is treated as being interchangeable with branding. Although they go hand-in-hand, they are not the same. Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo.…
Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about branding. He talked how his company is more focused on building the brand and retaining the loyalty of customers than actual…
How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it? And, my favorite question and the most important…
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