The paid search community was recently caught up in a flurry of tweets on the topic of a certain “dirty trick.”The CEO of Basecamp, Jason Fried, complained that Google Ads allows competitors to bid on a company’s branded keywords (including…
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: – Building brand awareness – Assisting in lead generation – Providing answers to common questions, giving the prospect the information he or she needs…
One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using…
When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service…
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