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M&A and the Challenges of a “New” Brand Strategy

M&A and the Challenges of a “New” Brand Strategy

[ad_1] [ad_1] / PixabayEvery week we see the constant activity of growth and consolidation in the market generated by a continual stream of M&A announcements – some big, some small, but seemingly never-ending. In this context, we are often asked…

4 Steps to Create a Lasting Brand Identity

4 Steps to Create a Lasting Brand Identity

We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion…

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