Your business is likely hurting due to the Covid-19 pandemic. You are probably experiencing reduced sales and a decline in general web activity. If this is the case, worry less, because you can get your business back, thanks to a…
Dive Brief: Budweiser debuted a new film and merchandise collection developed in partnership with Grammy-nominated singer and songwriter Halsey, per a press release. The film, called “Make Your Name — Be a King,” follows Halsey’s transformation into a musician and…
We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion…
What Makes a Logo “Good?” Some logo designers would argue the exploration of color theory makes a good logo, while some would opine that a strict adherence to the grid is the only way to go. Still, others will suggest…
What’s the secret to digital marketing success? Think of it like investing in stocks; when you diversify your marketing approach for reaching potential customers you reduce your risk and extend your reach at the same time. Think about it. If…
Social Media’s presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. LinkedIn recently gave me an early look at the findings from…
Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent…
All too often logo design is treated as being interchangeable with branding. Although they go hand-in-hand, they are not the same. Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo.…
Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming. Oftentimes, the advertising, marketing,…
Branding is an imperative central foundation to any marketing strategy. Serving as the aggregate component of your company identity, your brand is often responsible for formulating first impressions, building familiarity in the public, growing your reputation, and ultimately, securing the…
In today’s digital world, succeeding as an entrepreneur means building a visible, impactful social brand. A personal branding is defined as attaching monetary value to a person as opposed to a business, service or product. When an entrepreneur’s personal brand…
Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about branding. He talked how his company is more focused on building the brand and retaining the loyalty of customers than actual…
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