China to Airbnb: New Chinese name is ‘ugly-sounding’, like ‘a filthy love hotel’ | Marketing
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Promotional video featuring the work of three artists in inspiration of the new name.
Yesterday, Airbnb revealed its Chinese brand name—a three-character moniker 爱彼迎 (ài bǐ yíng). Individually, the three characters mean ‘love’, ‘mutual’ and ‘welcome’—arguably on-brand if…