Dive Brief: Coca-Cola brand Gold Peak Real Brewed Tea launched a multichannel campaign this week, according to a company blog post shared with Marketing Dive. The “Comforts of Home” effort features a redesigned look for the brand, a TV commercial,…
Dive Brief: Coca-Cola is resurrecting New Coke, a reformulation of its signature soft drink that debuted in 1985 and was shelved a mere 79 days later, as part of a tie-in with the hit Netflix series “Stranger Things,” Variety reported. New…
Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming. Oftentimes, the advertising, marketing,…
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