Website content is the ambiance of any business’s digital platform. Beyond conversions and revenue, website content is also accountable for spreading brand awareness and business objectives on an enormous scale. When your potential customers stop over your website in a…
2021 is nearly ending, it is time to draw up the strategies with which you will give direction to your startup this 2022. Remember that within your digital marketing strategies, it should always be considered one focused on Content Marketing…
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from…
When was the last time you ran performed a content audit?Can’t remember?You aren’t alone.Most content creators are so focused on creating new content that they forget to audit their existing content.Here are a few reasons why you need to audit…
On your solid foundation of a technically sound site with a logical architecture designed for the best user experience possible, you can now begin to craft a content strategy that will attract – then convert – your ideal audience.Hopefully, you’ve…
Bring on the holiday 2018 cheer because it’s officially peak retail season. Case in point, starting Nov. 5 for the holiday season, all Amazon and Target customers can get free two-day shipping no matter the amount they spend. And consumers…
It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online world. Not only that, visual content compels audiences to stay on your website for longer. Moreover, people…
Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is…
Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously…
What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay…
Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you will still be paying…
Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent…
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